Visual identity
With a focus on minimalism and earthy tones, the logo draws inspiration from the surrounding pine forests and ocean. The focus was to create a tranquil and natural atmosphere that invites guests of Cap Pins et Ocean, a serene holiday home, to unwind and connect with nature.
I’ve worked on 2 directions that you can see below and developed a small branding kit. Several logo variations were created to ensure its versatility and adaptability across different applications and platforms.
Option 1, Cap Pins et Océan
Option 2, Cap Pins et Océan
The sun setting over the pin trees after a beautiful day at the ocean.
This direction was the winner!
Each logo and icon was thoughtfully crafted to ensure versatility, scalability, and consistency, making sure the brand would feel cohesive no matter where it's seen.